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Unpacking the Digital Marketing Audit: Why It Matters and How to Do It Right
From campaign costs to marketing strategy, B2B digital marketing is a big investment. This is supported by the dentsu Global Ad Spend Forecasts May 2023 …
B2B Influencer Marketing: Learn How B2C Strategies Can Increase Your Success
Influencer marketing is making substantial strides in the B2B space. Statistics from The Social Media Hat show that businesses employing this strategy have seen an …
9 Steps to Creating a Successful ABM Strategy for B2B
Account-based marketing (ABM) is recognized as a critical B2B marketing strategy, and its importance continues to grow. In fact, 94% of B2B marketers have already …
Understanding B2B Marketing Analytics Tools: How to Choose the Right Solution
B2B digital marketing generates a wealth of data that enables your business to maximize campaigns and allocate resources, so you can meet goals and provide …
Should Your B2B Start a Podcast? 6 Reasons to Say Yes (2 Ways to Say No)
While the popularity of podcasts continues to rise, many B2B companies are jumping on the bandwagon. And for good reason. Podcasting is an excellent way …
Choose the Right B2B Marketing Agency in 13 Steps (plus tips to boost your ROI)
Selecting a B2B marketing agency that provides exceptional results can help your business thrive in today’s digital environment. In this blog, we explore the essential …
Multi-Touch Attribution: Step Up Your Game and Get Data-Driven Results
When it comes to B2B digital marketing, you’ll get the best results from your campaigns if you use a strategic approach. It’s not enough to …
Navigating the ABM Software Landscape: Choosing the Right Solution for Business Success
In the modern B2B marketing space, account-based marketing (ABM) software has emerged as a pivotal tool for executing strategic campaigns targeting specific accounts or companies. …
Why Video Should Anchor Your B2B Social Media Marketing Strategy
If you hang around with marketers long enough, you’re bound to hear the old maxim, “content is king.” Whether you agree with that statement or …
Producing Optimized Social Media Videos that Boost B2B Marketing Returns
Marketing research shows that posts featuring videos perform significantly better in B2B social media marketing than posts with still images and text. And the gap …
What is Account-Based Marketing (ABM)?
How to know whether adopting an ABM approach is right for your organization The definition of ABM is deceptively simple—marketing based on target accounts rather …
Harnessing the Power of ChatGPT in Your Martech Stack
As the field of marketing technology (martech) continues to evolve, businesses are constantly searching for innovative tools to stay ahead of the curve. ChatGPT is …